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Request Innovation Session

Request a private, all-expenses-paid Innovation Session to unlock the full culinary (and profit) potential of America’s Favorite Vegetable.

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Foodservice Menu Trends Report

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Welcome, Future AmbassaTaters!

Calling all Potato Lovers, Social Media Sensations, and Community Builders!

Potatoes USA is looking for the next generation of ambassadors, or better yet ambassa-TATERS! AmbassaTaters are a diverse group who live an active, balanced lifestyle and are engaged in their communities. If you enjoy creating content, hosting events, and are looking to promote America’s favorite vegetable, then apply below to be considered to join Potatoes USA’s 2023-2024 AmbassaTater program.

The Perks

All AmbassaTaters will receive tools to fuel your healthy, active lifestyle.

  • ClassPass Membership
  • High-Quality Athletic Gear
  • Professional Development Support

(Find out more about these perks below.)

The Program

AmbassaTaters are outspoken and informative 18- to 24-year-olds, like you, who live an active lifestyle and want to educate your peers about the benefits of consuming potatoes in a nutritious way. Get a crash course in potato nutrition, AND teach your community about it! No one knows your friends better than you do.

You will get the opportunity to own and organize four (two of them being coordinated by the Potatoes USA team) local and/or virtual events for your community to inspire others to incorporate potatoes into their everyday, active lifestyle. These events can include races, intermural sports, group fitness classes, or whatever you like. Engage with your community and enjoy potatoes while doing it!

You will also be responsible for creating monthly content about how potatoes fit into your active lifestyle. This content will focus on potatoes, but let your personality shine through!

How You Make It Happen

AmbassaTaters will receive 31 monthly credits for a ClassPass account! This incentive helps you show your community how to fuel with potatoes and live the active life you are passionate about. Your subscription will give you full access to ClassPass’s digital content library to use as a tool to engage with your community. If you sign up for a 6 a.m. yoga class, your community is your new accountability partner!

You will also receive high-quality branded workout gear—a great way to show your community your love for potatoes!

As an additional perk, content will be shared in quarterly highlight meetings, and professional development resources will be provided to improve your online engagement performance. Connect directly with Potatoes USA and their agency partners to continue to support your growth.

AmbassaTaters Application

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Get your creative juices flowing with these ideas!

  • Highlight a day in your life studying for a test, starting with a breakfast fueled by potatoes.
  • Show your favorite potato recipe that goes in your air fryer every week.
  • Engage your community in your daily fitness routine, followed by a post-workout meal with potatoes.
  • Display your healthy lifestyle routine and how potatoes fit into that.
Who We Are

Who is Potatoes USA?

Potatoes USA is the marketing and research board representing over 2,000 potato farmers and producers across the United States, sharing the benefits of America’s favorite vegetable!

Want to learn more about Potatoes USA? Make sure you give us a follow .@potatogoodness on Instagram, join the Team Potato Facebook group, and the Team Potato club on strava when you submit your application.