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Request for Proposal From Potatoes USA March 21, 2022

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General Information

Potatoes USA is a federally mandated non-profit Marketing and Promotion Board that represents approximately 2,000 U.S. potato growers. Potatoes USA’s mission is to increase demand for potatoes and potato products through an integrated promotion program, thereby providing the U.S. potato producers with expanding markets for their products. To further this mission, Potatoes USA conducts promotional and culinary education activities in the U.S. and 20+ countries worldwide and is constantly seeking out new market opportunities for U.S. potatoes and products.


Potatoes USA recently relocated their headquarter office space from the Denver Tech Center to the industrial arts district RiNo, north of downtown Denver. In collaboration with local artists, Potatoes USA is looking to update the internal and external artwork showcasing potatoes.

The size and scale of the project vary by selected location. Artwork will be assigned among twelve different interior spaces and one large mural on the exterior of the building. Final artwork will be showcased in RiNo art walks as well as various art festivals.


Artists should live in Colorado and all artwork submissions must relate to potatoes.

Twelve locations on the inside of the office space and one external section are in deep desire of art. Images of the spaces can be found in the attached document. The outside of the building will need a mural and the internal spaces will need to be on movable mediums such as canvas or desired material. Art can include but is not limited to the following suggestions.

Inspiration is at the artists’ discretion.

Project Deliverables

Prize & Schedule


April 1: Distribution of RFP

April 6: Interested artists indicate an intention to participate

April 11: Questions submitted to Potatoes USA in writing

April 15: Written responses to questions provided by Potatoes USA

April 18: Written proposals submitted to Potatoes USA

April 18-22: Individual calls with Potatoes USA to present proposals (if needed)

April 29: Final Decision

May 1: Project Start Date

August 1: All art completed and submitted to Potatoes USA


Firms submitting a proposal for the art outlined should include the following:

Selection of Winners

Artwork will be evaluated upon submission based on the needs of the Potatoes USA. Potatoes USA will select the winners in its sole discretion, based on creativity, originality, quality and execution, adherence to the theme, and overall impression.

Grant of Rights

All artwork will be created for and belong to Potatoes USA.

Each participant unconditionally assigns and transfers to Potatoes USA all rights, title, interest, and/or claim, which he/she now has, or may in the future have to his/her entry (including any and all written information submitted by the participant). Potatoes USA has the right to use, assign, modify, edit, adapt, dispose of, and electronically alter participant’s submission, as well as to reproduce it, in whole or in part, without compensation or additional consent from participant, or any third party.

Publicity Release

Submission of a proposal and/or acceptance of an award constitutes permission for Potatoes USA to use, without notice or further compensation, worldwide and in perpetuity, any participant’s submission, photo, likeness, biographical information, and statement in any and all media for any purpose, including without limitation, advertising and promotional purposes.

Submission Process

Proposals/questions should be forwarded to:

Blair Richardson, Chief Executive Officer Potatoes USA

3675 Wynkoop St, Denver, CO 80216

Phone: (303)369-7783 | E-mail: [email protected]



Affirmative Action Statement

Potatoes USA does not discriminate in its programs on the basis of race, color, national origin, sex, religion, age, disability, political beliefs and marital or family status.