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Innova Market Insights has identified the Adventurous Consumer as the number one trend for 2019! Globalization sparks the consumer’s curiosity to discover new food and drinks, and consumers love to discover new flavors. The number of new snack and confectionery product launches with global flavors increased 8% from 2014 to 2018.7
Driven by multigrain, alternative grains and gluten-free options, the bread, and baked goods segment is projected to grow 40% by 20225. Additionally, global bread varieties—including brioche, naan, and bao—are among the fastest-growing bread on restaurant menus, with the top growing bread as the potato roll, up 189% in the last four years.5 Consumers are hungry for unique and global baked goods; the ensaymada and concha should be no exception.
Consumers look for global foods in a variety of places and regularly when eating out. Thirty-six percent of consumers order global foods at least weekly and 25% prefer items that come from a specific region within the native country when ordering global foods.6 This suggests consumers are becoming more knowledgeable about these international cuisines and the nuances between them.