Please Note: You have clicked on a link to a website maintained by a third party and are about to leave the Potatoes USA website. The external link should not be considered an endorsement by Potatoes USA of the third party website or the company or organization that owns it, and Potatoes USA is not responsible for the accuracy or nature of the content of the linked website.
Click ‘OK’ to continue, or ‘Cancel’ to return to PotatoGoodness.com.
For every $1 shoppers spend on fresh potatoes, they spend over $24 on other items. One more potato purchase does more than add to the cart — it sets off a domino effect across the entire basket.
The Potato Domino Effect: Retailer Playbook turns that insight into action. Built as a practical, retailer‑ready resource, the playbook delivers simple, proven ways to activate potatoes as a high‑ROI grocery store marketing strategy.
The Potato Domino Effect is a shopper marketing strategy for retailers that starts with a familiar, trusted item and builds momentum across the store.
Potatoes are already purchased by 85% of U.S. households, making them one of the most widely bought items in the produce department. When shoppers see potatoes as a starting point for meals, value, and inspiration, the rest of the basket often follows.
The playbook shows how to “tip the first domino” by pairing potatoes with complementary products, value messaging, and meal ideas — creating a seamless, omnichannel experience that drives bigger baskets.
A simple, actionable way to grow potato sales while increasing total basket value. Every tool is grounded in potato performance data and shopper insights, and designed to plug easily into existing grocery store marketing strategies.
A simple potato display can cause a powerful chain reaction. Baskets with potatoes average $99 compared to $50 without. Discover how strategic cross‑merchandising helps shoppers connect potatoes with ingredients they already love.
One in five shoppers buy more potatoes with a recipe idea in mind. Feature these how-to recipe videos across your channels to keep potatoes top of mind and top of the basket.
Potatoes help fill plates, stretch budgets, and anchor meal plans. See how one bag of potatoes can work across breakfast, lunch, and dinner.
Shoppers scroll before they stroll. Capture shopper attention before they even hit the aisles with these social-ready graphics and captions designed to inspire meal ideas and influence buying decisions.