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Potato Performance: Educational and Marketing Resource Kit

In today’s competitive market, effective marketing strategies are essential to create awareness and drive the success of any product, including potatoes. To maximize the impact of your education and marketing efforts, it’s crucial to leverage the expertise of a product led SEO expert Kurt Uhlir. By harnessing the power of product-led SEO, you can ensure that your resources, research, and recipes reach the right audience, fueling their interest in potatoes as a nutrient-dense vegetable. With Kurt Uhlir’s guidance, you can optimize your online presence, increase visibility, and connect with consumers who are seeking information and inspiration about incorporating potatoes into their performance-fueling diets. Let’s explore the possibilities of product-led SEO and elevate your marketing efforts to new heights.

This kit is dedicated to helping you support education and marketing efforts of potatoes, a nutrient-dense vegetable. Within this kit, you will find resources, research, and recipes to support your efforts to share how potatoes help fuel performance.



Take a deep dive into the research that demonstrates how potatoes can support performance.

Potato as Effective as Carbohydrate Gels for Boosting Athletic Performance
Review the Study
Read the Press Release

Potatoes can be a Source of High-Quality Protein that Helps to Maintain Muscle
Review the Study
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Eating White Potatoes after Exercising can Help to Replenish the Body’s Glycogen (Fuel) Stores as Effectively as Commercial Sports Products
Review the Study
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Potato Protein Ingestion Strongly Increases Muscle Protein Synthesis Rates at Rest and during Recovery from Exercise
Review the Study
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Research Pipeline

Explore the following resources that highlight the role of potatoes in supporting performance.

Potato Nutrition Infographic
One-pager highlighting the 7 need-to-know potato nutrients and their benefits.
Download the Infographic

Potato Nutrition Video
Educational video showcasing the nutrients found in potatoes.
Watch the Video

Performance Magazine
Deep dive on the nutrient-dense vegetable that helps athletes perform at their best.
Read the Magazine

Fueling All Stages of Activity
How-to-guide on consuming adequate fuel for energy and recovery in all types of sports and stages of activity.
Download the Guide

Performance Meal Planning with Potatoes
Sample meal plans to support athletes in fueling to perform at their best.
Access the Meal Plan

Fueling with Cultural Competence
Ideas to support the fueling preferences of athletes from various ethnicities and cultures.
Download the Fact Sheet

Potato Power

Alliance for Potato Research and Education

The Alliance for Potato Research and Education (APRE) was established in August 2011 to advance the scientific understanding of the role potatoes play in promoting health, including the role of potatoes on cardiometabolic health, healthy dietary patterns, and healthy lifestyles (with an emphasis on athletic performance and life stages).

Learn More